We’ve all had that client. That client who is never satisfied, no matter how hard you try… so what’s gone wrong?! Let me tell you a story from when I was a stylist myself…

I used to have a client who always insisted on having platinum blonde hair. She was obsessed with asking for platinum every time she came for her appointment, and she got exactly what she asked for! But, for some reason, she was never 100% happy with the colour result. It was everything you would it expect it to be, and more, as a stylist: clean, seamless, great condition and, always, extreme shine (which we know can be difficult to achieve on blonde hair).

So, what was it that went wrong exactly? Perception. Her perception of platinum was not the same as mine! I discovered this through a consultation with her where I asked her what her perception of platinum was. Her answer: Jennifer Aniston- a beautiful, creamy warm blonde who couldn’t be further away from the truth of platinum! I now knew exactly what my she wanted and after I worked my magic, I finally had a happy platinum blonde client. The message behind this story: everyone sees colour differently. It’s not all about shades on a shade chart. It’s about real people and real hair. Therefore, consultation is key, so I recommend you download Style My Hair Pro, from the App Store or Google Play Store, so that your client can find their perfect look. It’s all about communication after all, so L’Oréal Professionnel Paris has got your back!
 
Now that you’ve heard my story, let’s move on to how you can maximise colour and ensure that your clients get the personalised look that they are after. As I mentioned, every client is different, so I hope the below will give you some direction on how to achieve these looks, as well as the perfect L’Oréal Professionnel Paris product partners that you should be using.
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LOOK 1: NATURAL IRIDESCENT BLONDE

Now let’s get into how you can achieve this gorgeous look on your clients. Start by Mixing 12.5ml of Majirel 6,3 and 37.5ml of Majirel 6,45 and mix with 75ml of 20 Vol L’Oréal Professionnel Paris Oxydant. Apply to the roots in alternating sections on the first 10cm and first 15cm of the hair to create softness. Mix 50ml of Majirel 7,43 + 75ml 20 Vol. L’Oréal Professionnel Paris Oxydant and 10-15ml of warm water. Take through the lengths and ends for an ombre-like blend.
If your client already has old Ombre/Balayage, this works even better, as you can create a technique by utilising what is already there, working alongside the Dia range. If, however, the old Ombre/Balayage needs a refresh, use the Blonde Studio range by L’Oréal Professionnel Paris to create this. We’d recommend using a freehand technique using Mutli-Techniques Bonder Inside to lighten and bond in one simple step.
To maintain this copper look, we suggest your clients use the Vitamino Color range at home, designed to make colour last longer for up to 8 weeks*. Brighter, more radiant, and softer hair… and even happier clients!

​LOOK 2: COPPER GOLDEN BLONDE
Next up, we have the perfect copper blonde: the ideal client for this would be anyone with a natural base of 6/7. Why? Well, let’s look at what lies below a natural level of 6/7. The answer? Yellow Orange/Orange. Now let’s get into how you can achieve this gorgeous look on your clients. Start by Mixing 12.5ml of Majirel 6,3 and 37.5ml of Majirel 6,45 and mix with 75ml of 20 Vol L’Oréal Professionnel Paris Oxydant. Apply to the roots in alternating sections on the first 10cm and first 15cm of the hair to create softness. Mix 50ml of Majirel 7,43 + 75ml 20 Vol. L’Oréal Professionnel Paris Oxydant and 10-15ml of warm water. Take through the lengths and ends for an ombre-like blend.
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If your client already has old Ombre/Balayage, this works even better, as you can create a technique by utilising what is already there, working alongside the Dia range. If, however, the old Ombre/Balayage needs a refresh, use the Blonde Studio range by L’Oréal Professionnel Paris to create this. We’d recommend using a freehand technique using Mutli-Techniques Bonder Inside to lighten and bond in one simple step.
To maintain this copper look, we suggest your clients use the Vitamino Color range at home, designed to make colour last longer for up to 8 weeks*. Brighter, more radiant, and softer hair… and even happier clients!


LOOK 3: LIGHT GOLDEN BROWN
If you have a colour-shy client, or maybe one who is looking to create a low-maintenance colour look, then look no further! This light golden-brown look is perfect for natural bases of 7: once again, the underlying pigment of yellow/orange makes it perfect for enhancing that golden shade, so your client can achieve that sun-kissed look. But why not make this a little more interesting, by smudging some of our pre-lightener with a low oxidant. Dreamy!
Start by mixing 30g of Blond Studio Freehand Powder and 45ml of 20 Vol L’Oréal Professionnel Paris Oxydant to the lengths and ends to add that extra touch of light. After development and lightness is achieved, rinse to remove pre-lightener and dry the hair. Next, mix Majirel 5,0 and 75ml of 20 Vol L’Oréal Professionnel Paris Oxydant and apply to the root area.
Mix Majirel 7,3 and 75ml of 12.5 Vol L’Oréal Professionnel Paris Oxydant, mixed with 10-15ml of warm water. Apply to the mid-lengths and ends.
For added hydration, we recommend your clients use the Nutrifier range at home to nourish the hair and leave it feeling softer. Your clients deserve to give their hair that extra TLC after all!
 
THANKS FOR READING!
Now you know more about Majirel and our perfect colour partners, it’s time to get creative! Remember, one size doesn’t fit all: every client is unique and will want different services, but this is where communication is key. It’s not long now until your clients are back in the chair, so why not book them in for a virtual consultation now? Let’s get ready to get back to work!
 
*instrumental test shampoo and conditioner.

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GET TO KNOW MAJIREL
Are you looking for limitless colour possibilities for your clients? Itching to get creative? We’ve got the perfect product for you. Meet Majirel, our permanent true-to-tone hair colour, that provides rich, deep and intense long-lasting results. Highly concentrated in caring agents and leaving hair to be 45% more conditioned after colour*, Majirel is a first for professional hair colour. Sound good? Then keep on reading to learn more about this iconic product!

The Majirel client is sophisticated and fashionable: they love to follow trends and change up their hair looks. They want a colour that is created just for them. Majirel makes it simple to find the ideal shade for your clients, with colour-coded packaging by reflect that allows you to give your clients the unique looks they are after. With over 150 shades, this range offers limitless colour possibilities, providing you with endless creative opportunities.
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Majirel is a true icon and is an essential for your colour cupboard. We all want perfect colour results and a brilliant shine after all, so make sure you are stocked up and prepared for your colour clients! Hair is healthier-looking, giving off a smooth and shiny surface. Just what your colour clients will crave when salons re-open!

HOW TO USE MAJIREL
Now that you’ve got to know this iconic product, it’s time to go back to the basics. Here is our guide on how to use Majirel:

1. Your client’s colour journey begins by mixing one 50ml tube of Majirel in a 1 to 1.5 ratio with 75ml of 20 or 30 volume L’Oréal Professionnel Cream Oxydant
2. Apply this to dry, unwashed hair and leave to develop for 35 minutes
3. Once this has developed, rinse thoroughly until water runs clear, then use shampoo & conditioner (we recommend using our haircare products from Serie Expert, such as Vitamino Color- ideal for coloured hair)

Each colour client is unique, so depending on the look they want to achieve, we recommend the below:
• 12.5 vol: 0-1 level of lift- perfect for refreshing mid-lengths and ends
• 20 vol: Up to 2 levels of lightening & darkening colouring on the same depth
• 30 vol: Up to 3 levels of lightening

WHICH MAJIREL PRODUCT SHOULD YOU USE ON YOUR CLIENT & WHY?
We know that we all have different hair looks that we want to achieve, which is why Majirel has got you covered. Each Majirel range boasts a variety of different benefits that can be used for extra client personalisation and long-lasting, healthier-looking hair. Keep on reading to discover more!

MAJIREL FUNDAMENTALS
If your client is looking to cover their white hair, match for them. Providing up to 100% white hair coverage, it creates limitless colour possibilities with true-to-tone, long-lasting colour results.
WHY?
This product is highly concentrated in caring agents and is enriched with Ionène G and Incell to strengthen, protect and maintain the integrity of the hair.

MAJI CONTRAST
If you want to create tailor-made highlights for your brunette clients for vibrant long-lasting colour results, then Maji Contrast is for you.
WHY?
This product softly lightens and colours at the same time- the perfect combination!

MAJIROUGE
Is your client longing for an intense, bold red or copper colour that lasts? Then Majirouge is their match made in heaven, creating bright, vibrant and intense red tones.
WHY?
Creates true and long-lasting results. Every colour client’s dream!

MAJIREL HIGH-LIFT
Providing up to 4.5 levels of lift, this product creates an array of different shades of blonde, from ultra-cool tones to luminous platinum blondes, in only one step.
WHY?
High-Lift lifts and deposits tone at the same time. Formulated with neutralisation reflects, this product keeps your clients looking and feeling super cool.

STAY TUNED FOR PART 2!
We hope we’ve inspired you to play with a true icon to give your clients the unique hair looks they crave. Have fun with Majirel and let it take you on an imaginative journey with endless colour possibilities... it’s time to get creative! Keep your eyes peeled for more Majirel content next week where we will be discussing how to maximise colour, along with our recommended product partners. See you there!
*vs. condition of hair that does not contain Ionéne G