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- Improved white hair coverage up to 70% on base shades
- Rich, deep reflects and exceptional soft feel
- With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy
- Durability: up to 4 weeks
L'Oréal Dia Richesse
![](/uploads/1/3/2/1/13216299/s794981904704006976_p4550_i1_w600.jpeg)
L'Oréal Professionnel DIA Activator
€15.99
€15.99